Currently, I am working on branding projects focused on two female athletes.  My art direction class is working on a year long project in collaboration with Nike and Serena Williams in order to curate an interactive experience for UNC students.  In the fall we focused on curating impactful brand assets in order to bring the collaboration to life in an interactive art space.  This semester I am exploring how to bring all things Serena Williams and the Nike Jordan brand into the metaverse in an impactful way. Secondly, I am working on a project to build the personal brand of UNC field hockey player Erin Matson as the first NIL branding initiative led by students.