Research is at the core of my curriculum at UNC. Marketing is not solely reliant on the creative minds in the room but instead requires thorough research using strategies adapted to find the most useful insights. I purposefully took UX/UI classes to strengthen my skills to empathize with consumers and identify what individuals need when using a product or website, a skill that combines quantitative and qualitative data to communicate sound solutions.
Consumer Research and Evaluation
Webpage Research and Suggestions