RESEARCH

Research is at the core of my curriculum at UNC. Marketing is not solely reliant on the creative minds in the room but instead requires thorough research using strategies adapted to find the most useful insights.  I purposefully took UX/UI classes to strengthen my skills to empathize with consumers and identify what individuals need when using a product or website, a skill that combines quantitative and qualitative data to communicate sound solutions.

 

 

 

 

 

 

RED BULL

Consumer Marketing Research Project

 

 

NC HEALTH

DEPARTMENT

COVID-19 Webpage

Usability Research

Tik-tok-logo-index

TARGETED

ADVERTISING 

Consumer Research and Evaluation

ODUM INSTITUTE

Webpage Research and Suggestions